Magazines without Magazines

Mark Lotto on the relaunched Matter:

Honestly, what we’re doing is hard to explain: We’re not a news site, but we’ll cover the news, often, and in provocative and playful ways. We’re not another longform publisher, but we’re going to be publishing a lot of longform. We’re not going to be Wikipedia-broad, but we’re not going to be niche either. We’ll jump in big on the stories and issues from across the globe we actually care about, and think you care about too, and we’ll skip the rest. We’re sort of a magazine for a generation who grew up not caring about magazines.

I cannot wait to see what the future holds for Matter and Medium. I am intrigued by the platform (though i am not sure what I would use it for).