The Perfect Puff

The The Verge on E-cig huge showing at CES:

VUSE by has a microprocessor and memory chip that adjusts battery output in order to ensure consistent heat and vapor, the company says, resulting in "the perfect puff" every time. The device also detects when the cartridge is low on liquid, flashing its white light to let you know it’s time to refill.

The VUSE Is produced by RJ Reynolds, one of the largest tobacco producers in then United States. And nothing says big tobacco like "the perfect puff"