On the Future of IT - Google +1 and Small Business Marketing

Since starting work at Switchfast, I have not been blogging as much here as I would like. I write a lot of blog posts for clients and for my company. This is one am particularly proud of: Google +1 and Small Business Marketing

Does that sound familiar? Digg, Reddit, Facebook, and dozens of Delicious clones have been doing this for years. Google believes that putting the ability to up-vote content directly in search results and AdWord Ads will make searching more social. In an interview with Mashable, Google spokesman Jim Prosser said, 'People consult their friends and other contacts on decisions. It's a very easy and lightweight way to make search results more relevant. +1 lets Google cut out Facebook's well established social recommendation effect by putting the 'likes' directly into the search stream.